EURO 2024 ended in heartbreak for England – but some pundits secured big wins on social media.
Both the BBC and ITV sent teams to Germany to cover every moment of the action.
Many star-studded names took to the studio or commentary box, from World Cup winners to Premier League champions.
But alongside the checks from the BBC and ITV, several made huge sums of money through their social media accounts.
Specialists in SlotsUp. with crunched the numbers to reveal the most influential experts and how much money each can make from a sponsored Instagram post.
Wayne Rooney comes out on top thanks to his massive 16.3 million followers, with the geniuses believing he can pocket close to £10,000 from one upload.
Cesc Fabregas is second and also way ahead of the rest as he can receive just over £9,000 for each post or £3,623 per story.
There is a drop in numbers for third place, but Roy Keane, with his peak engagement rate of 19.75 per cent, can earn £5,277 per post and £9,530 per reel.
Frank Lampard surpasses Rio Ferdinand and his former England team-mates complete the top five.
Micah Richards is next on the list as he could rake in £3,702 with each Instagram upload.
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Laura Woods is in seventh place, with potential earnings valued at £2,836.
The presenter has 764 thousand fans, the second smallest number of followers compared to the rest of the top ten.
However, their level of engagement is impressive, at a strong four percent.
Alex Scott is ranked below Woods and the former Lionesses star is reportedly not maximizing her earnings because she still has a “creator” account and not a “business” one.
Ally McCoist and Joe Hart round out the top ten list of influential experts.
BBC and ITV’s Euro 2024 line up in full
![](https://www.the-sun.com/wp-content/uploads/sites/6/2024/05/wembley-stadium-bbc-tv-presenter-801930307.jpg?strip=all&w=620&h=413&crop=1)
Here’s how each channel will be aligned:
BBC presenters:
Gary Lineker, Alex Scott, Gabby Logan and Mark Chapman
ITV presenters:
Mark Pougatch and Laura Woods
BBC experts:
Alan Shearer, Micah Richards, Rio Ferdinand, Ellen White, Frank Lampard, Ashley Williams, Wayne Rooney, Joe Hart, Cesc Fabregas, Thomas Frank, David Moyes, Rachel Corsie and James McFadden
ITV experts:
Ian Wright, Roy Keane, Gary Neville, Karen Carney, Graeme Souness, Eni Aluko, Ange Postecoglou, Danny Rohl and Christina Unkel
BBC commentators:
Guy Mowbray, Robyn Cowen, Vicki Sparks, Steve Wilson, Steve Bower and Jonathan Pearce
ITV commentators:
Sam Matterface, Clive Tyldesley, Seb Hutchinson, Pien Meulensteen and Joe Speight
BBC co-commentators:
Danny Murphy, Martin Keown, Jermaine Jenas and James McFadden
ITV co-commentators:
Lee Dixon, Ally McCoist and Andros Townsend
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