OpenAI Launches Faster, Cheaper AI Model with GPT-4o

(Bloomberg) — OpenAI is launching a faster, cheaper version of the artificial intelligence model that powers its chatbot, ChatGPT, as the startup works to maintain its lead in an increasingly crowded market.

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During a livestreamed event on Monday, OpenAI debuted GPT-4o, an updated version of its GPT-4 model, which is now more than a year old. The new big language model, trained on large amounts of internet data, will be better at handling text and audio and will be able to work with 50 languages. The new model will be available to all users, not just paying users.

The launch of GPT-4o is poised to shake up the rapidly evolving AI landscape, where GPT-4 remains the gold standard. A growing number of startups and large technology companies, including Alphabet Inc.’s Anthropic, Cohere and Google, have recently launched AI models that they say match or beat GPT-4’s performance on certain benchmarks.

OpenAI’s announcement also comes a day before the Google I/O developer conference. Google, an early leader in the artificial intelligence space, is expected to use the event to unveil more AI updates after racing to keep up with Microsoft Corp.-backed OpenAI.

Speculation about OpenAI’s next launch has become a Silicon Valley parlor game in recent weeks. The company is working on a wide range of products, including voice technology and video software. OpenAI is also developing a search feature for ChatGPT, Bloomberg previously reported.

On Friday, the company quelled some of the fevered speculation by saying it would not imminently launch GPT-5, a long-awaited version of its model that some in the tech world believe is radically more capable than current AI systems. The company also said it would not launch a new search product, a tool that could compete with Google. Google shares rose on the news.

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