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Race searches had a sudden increase in July 2023 and continue to grow

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Race searches in Brazil had a sudden increase in searches in June 2023 and since then, they have only grown. According to Google Trends data, searches reached their peak at the end of this month.

It is the highest number of searches ever recorded in 20 years – since Google started storing this type of data in 2004.

Race searches have a sudden increase and peak in May / Reproduction/Google Trends

Interest in the sport is led by users in Sergipe, Distrito Federal, São Paulo, Paraná and Espírito Santo.

Related searches are taken by sneakers, with the variations “running shoes”, “men’s sneakers” and “women’s sneakers”. The brands Asics, Olympikus, Mizuno and Nike appear in related subjects.

Topics and searches related to running on Google / Reproduction/Google Trends

How to start running: see 6 practical tips for beginners



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