Salesforce to open first AI center in London

LONDON (Reuters) – Salesforce has chosen London for its first AI hub, where it said industry experts, developers and customers will be able to collaborate on innovation and develop new skills.

The US cloud software company, which welcomes 18,000 people to its annual London World Tour event on Thursday, said a year ago it would invest $4 billion in Britain over the next five years, including in innovation in artificial intelligence.

Zahra Bahrololoumi, chief executive of Salesforce UK and Ireland, said the company’s customers were excited about the benefits of AI but cautious about emerging risks.

“No company will adopt AI unless they can trust it, which is why we are so well positioned,” she told Reuters, pointing to Salesforce’s Einstein technology, which has a “layer of trust” to ensure that customer data customers are not compromised.

“We are sending a clear message to customers and partners about AI: we are deeply committed to working closely so that you can reap the rewards of this transformative technology, while ensuring it is a force for good,” she said.

(Reporting by Paul Sandle; Editing by Alexander Smith)