You can no longer see users’ likes on X

“Likes” on social media platform X are private for all users starting Wednesday.

The X engineering team announced the decision on Tuesday, saying that the change was intended to “better protect” users’ privacy.

While users can see posts they liked, others cannot, the team said. Like counts and other metrics for users’ own posts on X, formerly known as Twitter, will still appear in notifications, and the poster will be able to see who liked the post. But users will no longer be able to see users who liked someone else’s post.

X posted Wednesday afternoon that “likes are now private.” When users opened the social media platform on Wednesday, they could see beneath their “likes” a banner that read: “Your likes are private. Only you can see them.”

See more information: Taylor Swift searches blocked by X amid circulation of Deepfakes

The news caused “LIKES ARE PRIVATE NOW” to trend on X in the US on Wednesday, with more than 90,000 posts.

X users reacted to the news with memes and jokes.

“Likes are private, now I have to mind my own business,” a user posted in X.

“My likes are private now but that’s ok, I’ll just announce every time I like a tweet, you’re welcome,” another user posted in X.

Some companies even joined the conversation.

“Since Twitter likes are private now, do this if you think pineapple belongs on pizza,” Papa John’s posted in X.

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