Meta faces complaint over AI training on user data

Meta Platforms Inc. has been hit with a Norwegian complaint over its plans to use images and user posts on Facebook and Instagram to train artificial intelligence models.

The opt-out process violates strict EU data protection rules and “was deliberately complicated by the use of misleading design patterns and vague wording,” the Norwegian Consumer Council said in a statement. declaration Thursday.

Meta has faced complaints in Europe for allegedly failing to obtain adequate consent before collecting user data to target the ads users see. The tech giant was also warned by the EU’s top court that public information about sexual orientation should be protected from being used for personalized advertising.

“We urge the Data Protection Authority to assess the legality of Meta’s practices and ensure that the company is operating in compliance with the law,” said Inger Lise Blyverket, head of the Norwegian Consumer Council, in the statement.

The legal complaint was written by the European Center for Digital Rights and will be submitted to the Norwegian Data Protection Authority and other European data protection authorities. The Irish Data Protection Commission is the main authority for Meta due to its EU headquarters in Dublin.