Samsung mocks Apple’s crushing iPad Pro announcement with its own ‘UnCrush’ pitch

On the one hand, responses included creatives like Hugh Grant and anyone who noticed a slightly over-representation of Big Tech’s juggernaut approach to art, copyright and the past, fueled by the power of generative AI tools. . On the other hand, people were angry about knowing there was any negative reaction.

In response, the Samsung Mobile account on X I posted this video with the hashtag “UnCrush”, which Ad age Reports was created by BBH USA and directed by Zen Pace. It shows a woman stepping through debris and spilled paint, reminiscent of the end of Apple’s big hydraulic press incident, and sitting down to hum and play notes on a guitar, aided somewhat by the notes displayed on her Galaxy Tab S9 and by the power of Galaxy AI.

No matter what side you’re on when it comes to the great political divide of iPad announcements, it’s a bit amusing to see Samsung trying to find a weak point in Apple’s armor again. Samsung’s marketing department used to practically specialize in such things, which the company’s lawyers argued “drove Apple crazy,” but seemed to run out of gas after deleting ads about iPhones that ditched the adapted in-case charging. More recent attempts, like a browser-based Galaxy test drive for iPhone owners, simply haven’t had the same impact as mocking that distinctive notch.