Apple may announce a deal with Google Gemini this fall

If you’re disappointed that the only AI model that will be integrated into Apple devices so far will be ChatGPT, it looks like you won’t have to wait long for that to change. Apple will announce “at least” one other deal – to add Google Gemini as well – this fall, according to Bloomberg’Mark Gurman In his To connect newsletter today.

In addition to the chatbot integration is Apple Intelligence, which is only expected to initially appear in beta this fall. Apple reportedly wants to make AI an avenue for direct profits, not just a set of features meant to power hardware products. As part of this, Gurman suggests that the company “could eventually” launch subscription-only Apple Intelligence features.

But it looks like that won’t happen for now, and while Apple Intelligence is only available for the iPhone 15 Pro and Pro Max for now, who knows if the version that comes first will be enough to drive a major iPhone update cycle. After all, we don’t even know if the resources will be good. In the meantime, he points out that Apple will still get at least some AI money when it reduces in-app purchases in its AI partners’ chatbot subscriptions.

Third-party AI services could serve as a good stopgap for the Cupertino company as it slowly rolls out its own generative AI system. For the rest of us, this will mean more options, even if having choice in many ways just means variations on the theme of algorithmic reconstruction of compressed data (or at least the possibility of amusingly wrong culinary suggestions).