Vision Pro will receive in-store demos of Apple Intelligence and “Go Deeper”

For all its impressive technical features, Apple’s all-singing, all-dancing Vision Pro hasn’t set the world on fire. But it’s still early days and the company continues to invest in the headset and reportedly has plans to add AI capabilities to visionOS and is preparing an updated approach for in-store demonstrations.

The company is adding a new “Go Deeper” option to its in-store demos, Gurman writes. This reportedly includes testing office features and watching videos, as well as defaulting to the Dual Loop band that sends straps over and behind users’ heads rather than the single-strap Solo Loop band, which some find uncomfortable.

Apple will also let people view their own videos and photos, including panoramas, on the headset. Adding a sentimental touch to the demos could work, especially when visionOS 2 launches this fall, with its “spatialize” option for turning 2D photos into 3D — a feature that’s more impressive than it should be (although it’s still a little quirky). with hair and glasses, like Apple’s Portrait Mode feature).

But I can imagine the opposite would happen if people ended up looking at the wrong images. You know how looking at your iPhone photos on your computer monitor suddenly exposes all of your flaws? Try looking at them when they are the size of a wall.

But it really seems like this is all just triage until the company releases a cheaper headset, which should be done late next year. It’s unclear what that will look like, given the conflicting rumors at the moment – such as that it will use lower-resolution screens for a sequel or that it actually intends to keep the high-resolution screens but has stopped work on Vision Pro 2 (or not).

The common thread in all of these stories, though, is that Apple is finding it very difficult to make the headset it wants without costing a hojillion dollars. It’s too early to declare the Vision Pro a dead end, but I can’t shake the feeling that without that cheaper headset, Apple doesn’t have a way forward unless it’s okay to let the Vision Pro do the trick. to a niche market while pursuing this dream of lightweight AR glasses.