WhatsApp now has 100 million monthly users in the US

Meta CEO Mark Zuckerberg announced today in your channel on WhatsApp that WhatsApp now has 100 million monthly active users in the US as of July 25.

According to WhatsApp, Los Angeles, New York, Miami and Seattle are among the fastest growing markets in the country. However, the company says it has also experienced “significant growth” in southern states, with more than 10 million users in Texas.

“This is the first time that user data has been released since Meta’s acquisition of the messaging app and demonstrates how the messaging platform, already the largest messaging app in the world, has experienced tremendous growth in the US,” he said. Ashley O’, WhatsApp spokesperson. Reilly wrote in a press release.

Since buying WhatsApp for $16 billion in 2014, Meta has worked hard to make the app as popular in the US as it is internationally. One of them is to announce the availability of WhatsApp on iOS and Android, especially how easy it is to message users across platforms. (Because iPhones don’t need to switch from iMessage to SMS, Android messages don’t appear as green blobs with lower-quality images, removed encryption, and shortened messages.) Recently, WhatsApp turned heads by reuniting the cast of Modern Family for an ad promoting this feature for families.

However, although WhatsApp now has over 2 billion users in over 180 countries, it’s still less popular in the US than rivals like Apple’s iMessage. While it may have grown in the US, it will be even harder for WhatsApp to compete when Apple replaces Rich Communication Services (RCS) as the communications protocol between Android and iOS devices. RCS support is coming to iOS 18 this fall, which means iPhone users won’t necessarily need to switch group chats to WhatsApp — and Meta really needs to start rethinking its marketing strategy.

Correction, July 25: A previous version of this article incorrectly stated that the 100 million statistic was for daily users. These are monthly active users.