Apple is adding a new feature to Safari called “Distraction Control” that lets you remove distracting things like cookie preferences pop-ups while you browse, MacRumors reports. The new feature is available with the fifth iOS 18, iPadOS 18 and macOS Sequoia developer betas released on Monday.
You can get an idea of how Distraction Control works thanks to a video of MacRumors. From a menu, you can choose an option to “Hide distracting items” and select the items you want to hide from the page you are viewing. When items are hidden, they dissipate with a very elegant animation.
In a pop-up shown in the video, Apple notes that “hiding distracting items will not permanently remove ads and other content that updates frequently,” so you won’t be able to use this feature to hide every ad you see forever. Parts of a website that you hide also don’t sync across your devices, MacRumors it says.