TikTok is copying Instagram again with Whee

TikTok recently launched a new Instagram-like photo-sharing app called Whee, as spotted by Android Police and APKMirror founder Artem Russakovskii.

TikTok is explicitly positioning Whee as an app for sharing photos with only your closest friends. “Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self,” according to Whee’s description on Google Play. “Whee is the best place for close friends to share life moments.”

App list screenshots feature things like a photo display, a friends list for messaging, and a feed — and many of the photo captions highlight what the features for connecting with friends look like.

It looks like TikTok is still testing the waters with this new app. It is currently available on Android in “more than a dozen countries” but not in the US, Android Police reports. I’m not seeing this in the iOS App Store either. TikTok and parent company ByteDance did not immediately respond to a request for comment.

This isn’t the first TikTok app that appears to take inspiration from Instagram: In April, the company began rolling out an image-sharing app called TikTok Notes.