Instagram is adding expired and semi-private comments

Users will now be able to leave notes on Reels and grid posts, where their comments will float on top of the content in little bubbles. Just like Notes, these comments are temporary – they will disappear after three days unless you delete them sooner. The new temporary comments are also semi-private, and users can customize who can see their comments: your curated list of close friends or followers you follow. Based on the screenshots, it also appears that users can tag each other in notes in Reels and Posts. It’s basically hidden comments for a smaller audience.

When users find Reels and posts with Notes from Friends, these comments will appear almost as a sticker on top of the content – ​​the feature is clearly aimed at exploring the more private ways people use Instagram, like chatting with friends. Seeing what friends are saying on the platform without having to scroll through the comments can be useful.

At the same time, it’s a little unnerving knowing that people can now leave comments that I won’t be able to see on my posts – and I wonder how the feature could make bullying, hoarding, or harassment easier, especially if the creator of the content You can’t view or moderate notes.

Notes on posts and Reels will begin rolling out globally today.