Advertising group sued by Elon Musk reportedly disbands

GARM was an initiative formed in 2019 by the World Federation of Advertisers (WFA); the idea was to stop advertising on social media platforms that do not meet certain security standards. In its lawsuit, X said GARM “organized an advertiser boycott of Twitter.”

The lawsuit from the platform formerly known as Twitter was one of several strange legal actions to come from Elon Musk — ones that seem more focused on punishing anyone who doesn’t agree with him than based on any coherent legal theory. Musk also sued OpenAI, a competitor of his X.AI, and Media Matters, to try to silence the non-profit organization.

He added: “If someone is going to try to blackmail me with publicity, blackmail me with money, fuck them. Go fuck yourself. It is clear? I hope so.”

When Musk bought Twitter, most of its revenue came from advertising – and that money ended with its acquisition. Maybe advertisers were nervous about Musk’s “anything goes” approach to moderation — or maybe it was Musk’s own posts, including one about “white pride.”

However X’s case is hilariously thinachieved its objective: defacing GARM. Along with some of Musk’s other outfits, there is a clear theme. if you oppose Musk, be ready to pay for expensive litigation.