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Google says there are 20 million monthly active Google TV and Android TV devices, a significant number for advertisers to consider. The reach can go even further if we include YouTube, which reaches more than 150 million monthly active viewers in the living room. Google Ads and Google Display & Video 360 users can expand their campaigns to include the Google TV network by checking a new box on YouTube and Google. Google Ads can spread across Google TV networks and include Google-owned ad inventory in third-party apps.
According to Google, viewers of free Google TV channels watch an average of 75 minutes per day. FAST channels are growing quickly as they are the closest thing to pay cable TV service without a bill, and although the content is mostly reruns, sometimes people just want that old school background noise – a perfect place for ads.
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