Microsoft shakes up Xbox marketing with key executives leaving for Roblox

I have some news to share with you all: Jerret West, who served as Xbox’s Chief Marketing Officer for four and a half years, will be leaving Microsoft to join Roblox as its new CMO and Head of Market Expansion. Your last day will be June 30th.

On behalf of Team Xbox, I would like to thank Jerret for everything he has accomplished. During his time here, Jerret was instrumental in launching and growing communities like our Xbox social universe to 120 million followers, and expanding products like Game Pass, which is now available in more than 80 countries around the world. He oversaw the creation and delivery of global marketing campaigns for multiple games, platforms (console, PC, cloud), and brand moments, such as this year’s landmark Xbox Games Showcase. Roblox is an important partner for Xbox and we look forward to working with Jerret and the Roblox team to connect more people around the world through the power of gaming.

As a team, we are committed to growing strong marketing capabilities in games. Moving forward, the Games Leadership Team and I have decided to place marketing closer to the businesses they support. Games marketing will be within the studios, Xbox marketing will be within the Xbox team, international marketing will be within the consumer sales organization, and our centralized marketing team will report to me. The following organizational changes will take effect on July 1:

The Integrated Marketing team led by Kirsten Ward and the Programming and Events team led by Tina Summerford will come together as an expanded Central Gaming Marketing team under Kirsten, who will report to me as a member of the Gaming Executive Leadership Team. Chief of Staff Pav Bhardwaj and Executive Assistant Kim Nold will report to Kirsten.

The Bethesda Publishing marketing team, led by Erin Losi, will move to Game Content and Studios, reporting to Matt Booty.

The 1P games marketing team, including Xbox Game Studios and Mojang, led by Aaron Greenberg, will also move to Game Content and Studios, reporting to Matt.

The Xbox marketing team, led by Chris Lee, will move to Xbox Org, reporting to Sarah Bond.

The International Marketing team, led by Jim McMullin and Florian Liewer, will move into the Consumer Sales Organization, reporting to Ami Silverman.

The Bethesda International Marketing team, led by Adam Carter, will also move to the Consumer Sales Org. Adam will assume a new Business Operations leadership role at Bethesda, reporting to Jill Braff. The Consumer Sales Organization will work to fill your role and share more information at a later date.

We are fortunate to have a deep bench of talent and experience and I am excited to see how our marketing evolves under your leadership.

Phil