Samsung brutally mocks Apple AGAIN in new clip mocking ‘tone-deaf’ iPad ad

SAMSUNG has had the last laugh once again with a “genius” new ad that pokes fun at Apple’s “tone-deaf” iPad ad.

The clever clip paints Samsung as a ‘hero’ against big tech companies that crush physical, very human art forms and reduce them into a single tool.

Earlier this month, Apple launched its new iPad Pro – the thinnest device ever made.

And with it came the controversial “Crushed” ad, which showed various musical instruments, cameras, books, games and works of art being destroyed by a hydraulic press.

While the Silicon Valley giant issued a rare apology for its “inhumane and tone-deaf” announcement, Samsung took the opportunity to poke fun at its smartphone rival – not once, but twice.

The most recent example is Samsung’s new tablet ad, titled ‘UnCrush’.

It shows a woman stepping through rubble and spilled paint to pick up a charred and shattered guitar and play some chords displayed on a Galaxy Tab S9.

The video is filmed in a nearly identical industrial-style setting, with blue hues and debris matching items that were crushed in Apple’s ad.

While controversy was bubbling up on social media in response to the iPad Pro announcement, Apple was also grappling with a bug that silenced morning alarms on iPhones.

That’s when Samsung appeared to mock Apple for the first time this month.

The company attacked Apple through an Instagram post, with the caption: “Samsung users woke up on time today.”

Samsung vs Apple

By Millie Turner, technology and science reporter

Groups of companies have tried to compete with Apple and failed.

But Samsung is still in the ring, with Apple slightly hurt.

Last month, the Korean heavyweight took the throne as the world’s best-selling mobile phone maker after Apple suffered a sales slump.

As Google’s Android system and Samsung use its resources to produce new AI capabilities, Apple has seemingly fallen behind in the race.

A lack of blockbuster AI features and an increasingly high price have made even the most die-hard Apple fans look to the ‘dark side’.

In February, rumors about a foldable iPhone surfaced, suggesting Apple was bowing to pressure amid the popularity of Samsung’s Galaxy Flip and Fold devices.

It was the first Android-based device that seemed to have the potential to bring iOS lovers to Android – according to iPhone owners themselves.

And with many families around the world cash-strapped following the Covid-19 pandemic, Samsung’s range of more affordable smartphones has made it even more favored among consumers.

The good thing is that a little rivalry never hurt anyone.

Sure, it might embarrass the executives in the boardroom, but consumers only benefit from a little fuss and saber-rattling with even more innovation for an even lower price.