The world’s first immersive Hershey attraction will open in America with limited edition products and interactive activities

HERSHEY has announced a first-of-its-kind immersive attraction that might be good enough to eat – literally.

Sweet lovers will be delighted by the edible experience that will make them feel like they are part of the chocolate-making action.

EAT YOUR HEART

Visitors are sure to be in for a surprise when they enter Hershey’s inspired “Candyland” – and the grand opening is just a few months away.

The candy company has officially announced that it is opening the world’s “first” immersive experience in Chicago this fall, according to Time is over.

Fans of Hershey Park, a theme park located in Hershey, Pennsylvania – as well as its sweets in general – will soon be able to enjoy the activation that bears the name Hershey Super Sweet Adventure.

Confectionery lovers will be able to explore the delicious space from October 4th.

Those who want to experience the activation will be able to purchase tickets when they go on sale from August 20th.

TASTY TOUR

The chocolate paradise aims to transport guests to an “extravagant wonderland,” according to the company’s official press release.

Guests will learn all about the chocolate brand’s most popular candies, including Reese’s Peanut Butter Cups, Hershey’s Kisses Milk Chocolates, Twizzlers Twists and Jolly Rancher Candies.

They will also have the opportunity to interact with team members known as Sweet Seekers, who ensure Hershey’s candy is made with only “extraordinary qualities.”

As visitors of all ages continue their tasty tour, they will have the opportunity to visit various stations, where they can learn more about what makes their products so “addictive and delicious”.

At the end of the journey, you will learn how your favorite delicious dishes are really made.

And that’s not all you’ll see and do.

As a “Sweet Seeker in Training,” you’ll be thrown into what Hershey describes as a “hands-on, story-driven adventure.”

Interactive challenges and activities, as well as diverse immersive environments, will also be created along the candy path.

Meanwhile, your workshop zones will feature plenty of twists and turns.

You might even have the chance to enhance the flavors of Jolly Rancher candies.

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DELICIOUS SHOPPING

In addition to sampling your favorite treats, you’ll also be able to purchase brand-new merchandise.

And lots of inedible treats await you.

The on-site retail store will offer limited edition items, including collectibles.

Customers will be able to stock up whenever they want.

This is because the store will also be accessible to those who do not purchase tickets to visit the activation.