Airplane passengers think in-flight service is better if cabin crew are attractive, a study has found.
The researchers said that good-looking flight attendants were considered easier to ask for help.
Passengers were also less likely to file complaints against them.
The study from Dicle University in Turkey asked frequent flyers – 19 men and 18 women – to rate the crew service in a series of videos.
Significantly higher scores were awarded to those ranked as the most beautiful.
Brainwave data showed that they also generated positive impulses among the group.
The experiment’s authors, Sahap Akan and Ozlem Atalik, say the results show that airline passengers are more likely to be kind and think highly of their service when helped by attractive receptionists.
The researchers wrote: “Flight attendants with higher levels of attractiveness were found to increase passengers’ motivation to approach, thereby improving perceived service quality.
“Participants rated higher satisfaction scores for the service presented by attractive flight attendants in the survey technique.”
The study states that airlines could even improve satisfaction ratings by hiring only women with “attractive attributes.”
Atalik added: “It is essential to implement various programs and incentive systems to maintain the attractiveness of flight attendants.”
This story originally appeared on The-sun.com read the full story
